The Future Economy Network are excited to announce we will be joined by representatives from Six Agency, & subscribers University West of England and Peter Brett Associates, now part of Stantec to speak at this event.
More details to be announced.
Get To Know Our Speakers!
Bob Pinkett is a Director at Peter Brett Associates, now part of Stantec. Bob leads PBA’s sustainable transport team, with responsibility for travel plans, walking, cycling, bus and rail.
He brings over 25 years’ experience of delivering large scale travel behaviour change programmes in the UK and Australia. Bob was instrumental in establishing the first UK school travel plans in Hampshire in the 1990s and was the lead on the first regional car travel reduction intervention, Headstart.
Bob then led pioneering personalised travel planning (PTP) work in London and Melbourne in 2004 – 2008, moving on to our current largest PTP project in Plymouth, where we have connected with over 90,000 households in the city. Bob has overseen the transition from first generation marketing led interventions to new models of influencing behaviour, including early work in utilising social media and community participation approaches in Brighton. Increasingly we are also using our behaviour change insights in support of health, water and energy projects, with Bob making the case that utilising behavioural psychology techniques specifically tailored to individuals and groups can secure positive results.
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