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Business Breakfast: Sustainable Transport

  • The Graze 9 Brunel Square Bath, England, BA1 1SX United Kingdom (map)

Have you ever wanted to walk to work but it was just too far? Or thought your company should adopt electric vehicles but it was just too costly? Or perhaps you wanted to get the bus but they were too busy? Learn how to make your travel decisions more sustainable whilst still getting you through those English weathered winters.

The Future Economy Network is excited to announce we will be joined by First West of England, Sustrans and subscribers Alfen to speak on sustainable transport during our own Green Great Britain Week. Join us for a delicious and engaging business breakfast in Bath kindly co-hosted by The Graze.

James Freeman, Managing Director, First West of England, will discuss "Making the Buses sustainable".

James will be explaining the context of First Group's local bus service operation in Bath and the surrounding area, how they have seen consistent growth in ridership since 2013, how congestion and delay is their greatest enemy and how they are adapting to the upcoming Clean Air Zone in the city.

Alex Earl, UK Country Manager, Alfen

Alex will be explaining why now is the time for company fleets to adopt electric vehicles. He will give firstly give some insights into what it is like to drive an electric car, bust a few common myths and highlight some of the financial benefits of driving electric. He’ll give an overview of some of the models currently on the market and those due to come out over the next year, as well as the outlook for the EV market as a whole. Finally he’ll talk about the options drivers have to charge their car and what to consider when installing charging infrastructure.

James Cleeton, England Director South, Sustrans

Sustrans create places that are walkable and cycle-friendly, working with decision-makers to create policies that make walking and cycling a more attractive choice. They support people, in their communities, to have the opportunity and ability to walk, cycle, scoot or wheel. Sustrans also specifically focus on healthier and sustainable transport for professionals, tackling the challenges of congestion, air pollution, physical inactivity, and social inequality. James Cleeton will firstly introduce the vision, mission and work of Sustrans, before considering the health, wellbeing, environmental and economic benefits of ‘liveable cities and towns’.


07:45 - 08:00 - Registration and coffee

08:00 - 08:10 - Introduction from The Future Economy Network

08:10 - 08:25 – First Group

08:25 – 08:40 – Alfen

08:40 - 08:55 - Sustrans

08:55 - 09:20 - Q&A

09:20 - 09:25 - 60 Second Pitches

09:25 - 09:30 - Close

09:30 - 10:00 – Networking and breakfast

Get to know our speakers!

James Freeman, Managing Director, First West of England Ltd

James is a Bath resident (born and brought up in the city) who is Managing Director of First West of England Ltd, which runs many of the buses in Bath and across the West of England including parts of West Wiltshire and North Somerset.
James started work in 1974 as a bus conductor. He is a history graduate of Southampton University and has been in the bus industry ever since. By 2007 he was CEO of municipally-owned Reading Buses. He moved to his present role in 2014.
Clean air is now a vital problem in our cities and James has been interested in alternative propulsion systems and fuels since the 1990s. His company is now introducing a fleet of bio-methane fuelled buses into nearby Bristol, where there will be a fleet of some 99 buses in service by April 2020.

Alex Earl, UK Country Manager, Alfen

Alex has been working in the electric vehicle (EV) sector for over 8 years. Since 2015 he has been the UK Country Manager for Alfen, a market-leading manufacturer of smart EV charge points and large-scale battery storage systems, setting up Alfen’s business from scratch from its UK base in Bristol. Driven by his passion for sustainability and energy, Alex moved into the renewable sector in 2009, working for a not-for-profit organisation supporting solar businesses in Africa. He then moved to work for The New Motion in 2011 helping to build it into one of the leading EV charge point operators in Europe, heading up their Product and Energy division. He drives a full electric vehicle and will try to convince you that you should too!

James Cleeton, England Director South, Sustrans.

From transforming food culture in schools and communities via the Lottery funded ‘Food for Life Partnership’ to supporting European cities as they adopt personalised travel planning (PTP) via the EU funded ‘PTP Cycle’ project; James has two decades of experience working within the environmental sector leading teams working across the UK to provide communities with the skills and confidence to make more sustainable and healthy choices.

James has been at Sustrans since 2012. During the first four years he led a core team providing technical support and best practice in community engagement, street design, travel behaviour change, design & engineering and volunteer activities across the UK. In his current role James leads a team of highly motivated and skilled individuals working across the South of England to enable people to walk and cycle for everyday journeys.

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Earlier Event: 6 November
Netwalking Special - Free Event!