City to Sea: #PlasticFreePeriods
8.5% of beach plastics here in the UK comes from our bathrooms, with wet wipes, cotton buds and over 2.5 million tampons, 1.5 million pads and 700,000 panty liners being flushed down the loo every single day. City to Sea have been running a campaign called #PlasticFreePeriods to raise awareness of plastic in our period products and the alternatives that are better for our health, the environment and our wallets: https://www.citytosea.org.uk/plasticfreeperiods/
- They featured on Woman’s Hour in October & for 3 days afterwards sales of reusable pads made by Honour Your Flow increased by 300%!
- In the last 5 years google searches for ‘menstrual cup’ have increased by 300%
- The Mooncup launched on ASOS – ‘The collaboration with ASOS shows that times are changing. In 2018 ‘period’ is no longer a dirty word. In fact, you could go as far to say that periods are having their moment. The fashion-conscious consumer is becoming more earth-conscious and with ASOS’s selection of Mooncup it seems that ‘ethical’ really is, ‘the new black’.’
- Tesco have just started stocking organic disposables
- October 13-20th was Environmenstrual Week – a week of action from a coalition of 42 members https://www.wen.org.uk/jointhecoalition/
They reached more than 1 million people with their campaign during this week, utilising period poetry, videos, influencer partners, events & competitions.