Circular Economy and BEHAVIOUR change
Consumer and employee behaviour change in moving towards a circular economy
All businesses have a responsibility to see that their resources and products do not end up in landfill. But how can businesses ensure that their consumers and employees help this process? What opportunities are there for businesses to push the circular economy agenda?
Peter Bradley, Associate Professor in Economics, UWE
Current world population is just over seven billion and expected to reach nine billion before 2050. Increasing affluence in the developing and transition countries where population is growing most is now resulting in a wave of “new consumers”. This is important as in the developed world the main drivers for the level and growth of environmental pressures are said to be final consumption and affluence. Technology on its own will not adequately ensure that society stays within environmental limits, economies need to slow down the rate of material throughputs whilst still enabling needs are met and a prosperous economy. New circular economy business models have much potential to be a key part in the required economy, but there are a range of consumer and producer barriers to a circular economy that will entail consumer and employee behaviour change. In this seminar we explore these and also the potential to overcome them.
Bethan Jones, Head of Behaviour Change, Resource Futures: Walking the walk as a B Corp and how to influence others
How you do business is a crucial part of your brand identity. Bethan talks through how Resource Futures walks the walk as a certified B Corp; as well as how the company supports other organisations to rethink their own business models by looking at real data, analysing the options, and engaging with people to make positive change happen.
Anna Ford, Account Manager, Ecosurety: Making an Impact on Recycling: Increasing Quality, Quantity & Trust
The growing consumer awareness around recycling and sustainability comes with a clear lack of trust and belief in the waste system. In the meantime, China closing its doors to low quality waste, the UK realises there is not enough recycling infrastructure to process its waste domestically.
During this seminar, Anna Ford will focus on how to increase trust and belief in recycling, and consequently improving the quantity of quality material moving through the waste system. She will present on her experiences of a number of campaigns and initiatives Ecosurety have been involved with, showing that to really transition to a circular economy, our “waste” needs to be viewed and understood as a valuable resource.
Becky Parrish, Senior Account Manager, Interface: Making waste beautiful
The circular economy has played a pivotal role in Interface’s 25 year sustainability journey. Discover lessons learnt turning waste into opportunity and the benefits of taking this discussion to customers, suppliers and employees.
9:30 – 9:55 – Registration and tea & coffee
9:55 – 10:00 – Introduction from The Future Economy Network
10:00 – 10:10 – Introduction from Roger Bull, Managing Partner, Burges Salmon
10:10 – 10:30 – Peter Bradley, UWE
10:30 – 10:50 – Bethan Jones, Resource Futures
10:50 – 11:10 – Anna Ford, Ecosurety
11:10 – 11:30 – Becky Parrish, Interface
11:30 – 11:55 – Panel Discussion
11:55 – 12:00 – Closing remarks
12:00 – 12:30 – Networking
After 12:30 – Visit exhibition and have lunch at Millennium Square (see below)
As part of your ticket, you will receive a lunch voucher to exchange at our Sustainable Food Zone at Millennium Square.
Peter Bradley, Associate Professor in Economics, UWE
Peter is Associate Professor in Economics and leader of the Bristol Centre for Economics and Finance Sustainability Research Cluster. His research explores environmental and energy governance challenges using empirical evidence based research as well as conceptual and theory based research to bring about economies that embody greater levels of environmental sustainability at local and global levels. Peter is editor for the Journal of Sustainable Production and Consumption and has a PhD in Commercial Local Area Resource and Emissions Modelling from the University of Surrey.
Anna Ford, Account Manager, Ecosurety
Anna is account manager at Ecosurety, the market leading compliance scheme based in Bristol investing in quality recycling. With more than 1,000 customers including Danone, the Co-operative Group, Nestlé and Virgin Media, Ecosurety supports efficient and more transparent investment in UK recycling projects via infrastructure, innovation and consumer awareness campaigns. Anna provides key support for Ecosurety members across the batteries, packaging and WEEE regulations, with a particular focus on import and manufacture companies.
Bethan Jones, Head of Behaviour Change, Resource Futures
Bethan specialises in using broad communications techniques to engage with different audiences and bring about changes in behaviour. Having worked with many large and influential businesses – including Facebook, EE, Canon, Eventbrite and BT Retail – Bethan brings real understanding of the business world to her work with local authorities, Government departments, charities and commercial organisations, large and small. Bethan has over 15 years’ communications and marketing experience which has included encouraging broad behaviour change around waste and resource use. Since joining Resource Futures in 2015, Bethan has led communications projects with Zero Waste Scotland, WRAP and various local authorities. As the lead for their behaviour change work, she provides strategic support to many projects across the communications, education and community engagement areas of their business. Bethan also manages the marketing and communications for Resource Futures.
Becky Parrish, Senior Account Manager, Interface
Becky is in her tenth year with Interface, with the last four years based in Bristol, covering the South West and South Wales Region. She is a Sustainability Ambassador for Interface, and recently completed a Postgraduate Certificate in Sustainable Value Chains at Cambridge University. Becky has a passion for sustainable design and enjoys helping Architects and Designers select the best products for their projects.
The Future Economy Group are working with carbon offset provider, The Converging World to calculate Festival attendee’s carbon footprint. Attendees for the seminars have the option to add this to their ticket price when completing their Eventbrite booking, with a suggested donation of £1 per attendee. It is hoped that this will help those attending to consider their carbon footprint in their everyday activities. For those who decide against offsetting their carbon, The Future Economy Group will make their payment. All payments will be made to our chosen charity, The Converging World. Find out more information here.
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